In order to understand what UX design in web design is, you must know what actual difference exists between UX Design and User Interface Design. This is mainly due to the fact that although their roles do overlap at certain places yet they remain quite different in their functionality. In fact, they play different roles that are by themselves quite intricate and detailed. Yet they maintain professional relationship under the overall design ambit. They also operate side by side and their inputs are inextricably bound for the website to function.
If you look at UX design in a detailed way then it refers to User Experience Design that absorbs the user behavior and user feelings while using the web. The whole focus in UX design would be to capture the real preferences and tastes of the user. There are several areas that users may love to experience and this too is greatly made part of the inputs of UX design.
On the other hand UI Design gives the users easy usability, lucid style and fast navigation that makes them think that they need only to tap on the buttons for getting the whole screen experience.
Overall Web Design
For overall web design you need both UX Design and UI Design and the former is seen to highly technical and requires greater analytical skills from web designers. In fact, both UX Design and UI Design are specialist jobs requiring specialists in each for the overall web system. UX Design on the other hand is more in line with graphical designs and specialists of this form may or may not be good at UX Design.
However, both designs are exclusive to each alone, but may even overlap that of the other in some areas.
UX Design also known as User Experience design has always been behind the scene kind of activity. You never know its presence unlike that of UI or User Interface Design. These technical activities that pave way for User Experience Design in overall Web Design goes on to create what users know as apps creation, website settings, software uses and other related services. Since it is technical it stands aloof although its presence is felt with every experience that the users have while connecting to the internet.
In other words, UX Experience Design includes everything that requires great design as well as user research inputs. It constructs unique information architecture and the overall interaction of design to make it compatible with greater usability. Then it offers testing and analysis of usability and content strategy in order to make it individually focused on to the user. In fact, it gives leveraged advantage without the user being fully aware. In fact, you often find intuition at play when the UX Designer goes to work.
Designing with Closer Rapport with Users
Unlike other web design areas UX Design professionals aim to make each individual as separate user and therefore offer solutions based on the idea as to the nature, tastes and preferences of the users. This also means that during UX Design the designers need to have close rapport with the user and try to talk to them so as to make the best fit solutions. In other words, you need to talk over with your users while drawing out a plan for UX Design in Web Design.
You may also notice that some designers do both UX Design and UI Design yet it important to find out whether they really know both quite well enough. Just because there is some overlapping either way do not mean that you often find professionals working easily on both. Hence, while hiring a professional designer you must find out as to expertise he had committed in the past. Yet on the basic levels he or she may be able to do both. If you do find a person apt in both then naturally you also save on costs.
UX Design at the end of the day is all about some psychology work as well as problem solving and about nature of the user and not in least about communicating well with the user.
In sharp contrast the UI Designer will look into the graphical and overall visuals of the web design. They must have good knowledge of graphic designing, photographic acumen, color combination ideas both in theory and practice and vector manipulation that may include motion graphics.
In order to be good at UX Design the designer must know about the demographic, the psychological aspect as to what really the user want and the type of functionality required. The user navigation is determined by the designers through a series of prototypes and usability testing. Even after the design is complete usability test is done to enable perfection in User Experience Design.
The UX Design is best fit for multiple user web system and for multiple products or services as the case may be. This means you need to know the size of the website as well as future plans.